Full Member
Dr. Josephine Kasambala
Membership since:
2018
Field of activity:
Degrees:
2017
Doctorate
Other
2013
Master
Other
1993
Undergraduate
Other
Publications resulting from Research
Kempen, E.L., Kasambala, J., Christie, L., Symington, E., Jooste, L. and Van Eeden T. (2017) “Expectancy-value theory contributes to understanding consumer attitudes towards cow’s milk alternative and variants”. International Journal of Consumer Studies. Doi: 101111/ijcs.12331.
Kasambala, J., Kempen, E.L. and Pandarum, R. (2016) Determining female consumers’ perceptions of garment fit, personal values and emotions when considering garment sizing. International Journal of Consumer Studies, vol. 40, pp143-152
Kempen, E.L., Kasambala, J. and Toerien, E. (2015) A conceptual framework of e-fashion shopping intent. The retail and Marketing Review, vol. 11, no. 23-43.
Kasambala, J., Kempen, E.L. and Pandarum, R. (2014) Female consumers’ perceptions of garment fit, personal values and emotions considering their body shapes. The retail and Marketing Review, vol. 10, no. 1. pp. 95-108.
Kasambala, J., Kempen, E.L. and Pandarum, R. (2016) Determining female consumers’ perceptions of garment fit, personal values and emotions when considering garment sizing. International Journal of Consumer Studies, vol. 40, pp143-152
Kempen, E.L., Kasambala, J. and Toerien, E. (2015) A conceptual framework of e-fashion shopping intent. The retail and Marketing Review, vol. 11, no. 23-43.
Kasambala, J., Kempen, E.L. and Pandarum, R. (2014) Female consumers’ perceptions of garment fit, personal values and emotions considering their body shapes. The retail and Marketing Review, vol. 10, no. 1. pp. 95-108.
SAAFECS
2025
Irene, Pretoria, South Africa
The influence of the perceived body shape on evaluative criteria preference during female consumers’ clothing purchasing decision
SAAFECS
2025
Irene, Pretoria, South Africa
Female clothing purchasing decisions: the influence of personal values on evaluative criteria preference
SAAFES
2025
Irene, Pretoria, South Africa
You are what you wear: the influence of personal values and emotions on garment fit perceptions considering body shapes”
SAAFECS
2025
Irene, Pretoria, South Africa